The first minute which the visitor spends on your web site, is truly precious. It defines whether there will be a visitor on your web site or will leave somewhere else. Your web site page should answer with some certain requirement to prove to the visitor the importance, otherwise, one click by a mousy and the user (it the possible buyer) leaves for ever.

First thirty or about that seconds (as you understand, the it is less, the better) after the person has typed your address in a line of a browser or made active the link, the web site page is loaded. In most cases, if in first twenty-thirty seconds nothing occurs the visitor stops loading and passes to other web site. So the reduction of the size of FrontPage head is one of very powerful ways to lift probability reading of your content.

Advice.

If on your web site it is used many graphics it is useful to create a certain preliminary web site page (It will be loaded before title) with the prevention that the portrayal of the web site page demanded by the user can borrow significant time. Also here it is possible to offer the version of a web site containing pictures with the low sanction for slow modems.

After the web site page was loaded, the visitor glance over it and makes about it the first opinion.

First of all it estimates whether the web site page as a whole professionally looks. If your title web site page has length in fifty screens, purple wall-papers, the green text, a logo which looks made hastily quickly in Ms Paint the visitor will escape with terrible shout, and you will bear the responsibility for it night nightmares. Let your web site also does not appear as well as CNN.com or News.com, but it should not cause disgust. Very big percent of users the Internet will continue to study your web site even in the event that it does not possess good design, - if only on it was qualitative information necessary to them. It is natural, that for entertaining web sites the design at this stage can play crucial importance.

After the common review the visitor looks through your title web site page more closely to define for itself a degree of utility of your web site. In the event that it has come behind any certain information it, it will be obvious to look out, first of all, links to the web site pages presumably containing necessary it data. If the visitor has come to you in searches « in general something interesting », whether that it will estimate total of the information on your web site and to solve your web site more deserves close examination. In any case, be convinced, that your title web site page gives the exact and full description of your resource, it contents and quality of the information presented on it.

If, at last, your visitor concludes, that the web site is useful to it, and starts to get acquainted closely with your system of navigation, mastering it in practice you can consider your fight won. Fight, which time it is limited sixty to seconds - that maximum of time for which the visitor makes a decision to remain or leaves on other web site.

There is a new problem - to make your new visitor the regular customer.